LogoLEDGER
Email Automation for Accounting Firms

Every campaign already built.
Just hit send.

Ledger writes, designs, and schedules the tax deadline reminders, advisory upsells, and retention drips that accounting firms keep postponing — quarter after quarter.

340+ accounting firms
Avg. 54% open rate
$2.8M revenue recovered
Q4 Tax Deadline Reminders
Advisory Upsell Sequences
Onboarding Drips
Client Retention Campaigns
Year-End Planning Emails
Referral Activation
Service Expansion Flows
Re-engagement Sequences
Q4 Tax Deadline Reminders
Advisory Upsell Sequences
Onboarding Drips
Client Retention Campaigns
Year-End Planning Emails
Referral Activation
Service Expansion Flows
Re-engagement Sequences

The Diagnosis

Your email program is quietly killing client retention.

Open Rate
Your last campaign
11%
open rate

The industry average for accounting firm emails. Your clients aren't ignoring you — they're getting irrelevant messages at the wrong time.

Send Frequency
Average firm sends
1.7
emails per quarter

One compliance blast. One holiday card. That's it. Meanwhile your competitors are running seven-touch nurture sequences.

Client Retention
Of clients leave
68%
without a single retention touchpoint

They didn't churn because of your fees. They churned because they felt like a transaction, not a relationship.


The Campaigns

Pre-built. Accounting-specific. Ready to deploy.

Every campaign is written by specialists who know the difference between a 1040 and an advisory retainer.

Automated Sequence

Q4 Advisory Upsell

4 Emails

Triggers 8 weeks before year-end. Identifies clients with unrealized tax savings and books advisory calls automatically.

Open Rate
58.2%
Click Rate
22.1%
Trigger: Oct 1
Email 1: Savings audit hook
Email 2: Case study
Email 3: Urgency
Email 4: Last chance
7-Email Drip

New Client Onboarding

7 Emails

Turns a signed engagement letter into a retained client. Introduces your team, sets expectations, and plants the seed for expanded services.

Open Rate
71.4%
Click Rate
34.8%
Day 0: Welcome
Day 3: Team intro
Day 7: First milestone
Day 14: Services preview
Day 30: Check-in
Calendar-Triggered

Tax Deadline Reminders

3 Emails

Syncs with the IRS tax calendar. Sends deadline-specific reminders to the right client segments — no manual scheduling.

Open Rate
64.9%
Click Rate
28.3%
30 days out
14 days out
3 days out
Behavioral Trigger

At-Risk Client Recovery

5 Emails

Detects engagement drop-off signals and launches a recovery sequence before a client decides to leave.

Open Rate
52.7%
Click Rate
19.4%
Signal detected
Value reminder
Partner check-in
Exclusive offer
Final re-engage

The Evidence

Firm names. Real numbers. No projections.

22-person firm

Callahan & Reeves CPA

Boston, MA

6 months results
Open Rate
9%61%
Emails / Quarter
218
Client Retention
71%94%
Revenue Recovered
$148,000
+52pp open rate

"We went from one compliance blast a quarter to a full retention engine. Three advisory clients we would have lost became our biggest upsells."

Daniel Callahan, Managing Partner
Solo practitioner

Priya Mehta, CPA

Chicago, IL

4 months results
Open Rate
14%58%
Emails / Quarter
112
Client Retention
68%91%
Revenue Recovered
$67,000
+44pp open rate

"I was spending every Monday feeling guilty about marketing. Now I forget it's even running. The onboarding drip alone recovered two clients who were about to leave."

Priya Mehta, Owner
47-person firm

Thornton Advisors Group

Austin, TX

8 months results
Open Rate
12%64%
Emails / Quarter
324
Client Retention
76%96%
Revenue Recovered
$312,000
+52pp open rate

"The fractional CMO we hired said it would take 18 months to build this. Ledger had it running in two weeks. Same results, a fraction of the cost."

Marcus Thornton, Managing Partner
340+
Accounting firms
54%
Average open rate
$2.8M
Revenue recovered
91%
Client retention avg

Pricing

No retainer. No guesswork. No more Monday guilt.

Solo
$149/month

For solo practitioners who want retention without the overhead.

  • Up to 3 active campaigns
  • 500 contacts included
  • Tax deadline calendar sync
  • Onboarding drip (7-email)
  • Monthly performance report
  • Email deliverability monitoring
Most Popular
Firm
$349/month

For 2–50 person firms that need a full retention program.

  • Unlimited active campaigns
  • 5,000 contacts included
  • All campaign templates
  • Behavioral trigger automation
  • At-risk client detection
  • Dedicated campaign manager
  • Weekly performance calls
  • Custom copywriting (2x/month)
Enterprise
Custom

For fractional CMOs and multi-partner firms modernizing at scale.

  • Unlimited contacts
  • White-label campaigns
  • API + CRM integrations
  • Custom campaign development
  • Dedicated account team
  • SLA guarantees

Not sure where to start?

We'll audit your current email program, benchmark it against 340 accounting firms, and show you exactly what's costing you clients. Free. No pitch.